Lutie: Turning Passion into Profits

For a video discussion between Shontavia and Tonya about the Lutie panel’s high points, check out the below video. We’ve also included a summary of points afterward.

Resources for “Intrapreneurship”, Creativity, and Innovation within your Organization:


The Real Definition of Entrepreneur and Why it Matters by Brett Nelson has it right: Entrepreneurs,  in the purest sense,  are those who identify a need—any need—and fill it. It’s a primordial urge, independent of product, service, industry or market.

Four Definitions for the Intrapreneur by Gifford Pinchot

  • Employees who do for corporate innovation what an entrepreneur does for her start-up.
  • Dreamers that do.
  • Self-appointed general managers of a new idea.
  • Drivers of change to make business a force for good.

TME TIP: These definitions focus primarily on innovating for your company/institution and they do two things. These characteristics create value within and also opportunities beyond your primary employer.

How to Be an Entrepreneur While Working for an Organization by Serenity Gibbons

  • Create disruption
  • Develop a personal brand
  • Run with that intuition
  • Find a passion
  • Stay inquisitive

Recognize Intrapreneurs by Vijay Govindarajan and Jatin Desai

  • Pattern #1: Money Is Not the Measurement
  • Pattern #2: Strategic Scanning
  • Pattern #3: Greenhousing
  • Pattern #4: Visual Thinking
  • Pattern #5: Pivoting
  • Pattern #6: Authenticity and Integrity

How to grow as an entrepreneur while you’re still working for someone else

Leveraging your academic expertise for a public audience



There are any number of reasons why you may want to engage in public intellectualism. Some good reasons include:

  • Building a reputation among your colleagues, students, and/or the public

  • Increasing scholarly metrics and traction

  • Creating public awareness about topics of interest

  • Attracting financial opportunities, collaborations, and/or funding

  • Recruiting prospective students



If you’d like to communicate publicly about your work, consider doing three things:

  1. Create your story

    • Get clear on who you are and why you want to do this.

    • What is the point of you sharing your expertise?

    • What do you want to get out of it?

    • Try the COMPASS “Message Box” method (written for academic scientists but very helpful for all disciplines)

  2. Build a public-facing reputation

    • Build your own platform (create a website, app, etc. that you own and control)

    • Embrace the social media platforms appropriate for your work

    • ****If you are invited to speak or hired to do things, collect testimonials when you do great things. Ask:

      • “What did you like best about my work/XYZ?”

      • “How did I help you solve your problem?”

  3. Talk to and/or write for the media

    • Types of opportunities to consider:

      • Op-Eds

      • Guest Posts

      • Podcast/videos

      • Magazines

      • Television

      • Speaking

      • Book deals

      • Collaborations & Partnerships

    • Develop clear talking points

    • Where to look for opportunities:


Where’s the Money

If you want financial opportunities from your public-facing efforts, consider the following ways to make additional income:

  • Guest posts (typically calculated at $1/word or ranging from a few hundred dollars to a few thousand)

  • Speaking engagements

  • Corporate trainings/workshops

  • Serving as an expert witness (average national rate is from $350-$500 per hour, according to The Expert Institute)

  • Of counsel relationships

  • Consulting


We are hosting a one-hour, online webinar on July 8, 2019, at 8 pm EST for women who want to leverage their expertise and turn passion into profit even while working for someone else.

Titled “Make Your Fire Work™: Your Independence Day!,” this webinar will provide tangible next steps for those looking to create multiple income streams and new opportunities. You will leave the webinar with a plan of action that you can implement right away.

There is a cost associated with this public event, but we have reduced the price significantly for our Lutie sisters.

You can find the eventbrite link to register for the webinar by clicking here. Please use the discount code LUTIE2019 to reduce the early-bird registration price for the webinar from $499 to $99.

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